Freshman Guitars

We enjoy working with small businesses in particular (largely because we are one ourselves, of course!), and one such business is March Hare Music, a small music shop based in Llandudno. We recently redesigned their website from a small, static site into a full e-commerce solution.

E-commerce is a great way for small businesses to expand without a huge increase in costs, as the internet is global, and your target market is increased. However, there are a number of pitfalls that are associated with online shops (fraud, for example). We can offer advice on what to look for, how to deal with it, and even protecting you against the fraud.

Like any business, the main way to success is through promotion and SEO work, and we urge clients to focus on a niche to begin with, even just one product or brand, to start the ball rolling.

March Hare Music is no different, and - with their combined experience, they are looking to promote Freshman Guitars. Freshman Guitars make some of the most desirable guitars in the world, and in their short existence they have received ringing endorsements from a number of famous faces.

Care Homes North West and Wales

One of our exciting new projects is aimed at an area that doesn't have a tremendous online presence - Care Homes. Care Homes @ North West and Wales is our newest directory on the North West and Wales network of directories aimed at the residents of the North Wales and North West area, which lists businesses in terms of business area, then by county.

Of course, Care Homes @ North West and Wales deals with Care Homes in North Wales, and at the moment in particularly we're targetting Care Homes in Conwy and Care Homes in Gwynedd to begin with, eventually we're hoping to cast our net over the whole North Wales Area.

The hope is that will dominate as much as our North Wales Chartered Accountants directory, which is one of the premier accountant listings in North Wales and North West England.

Good Wine Online

One project we are really looking forward to is Good Wine Online, an example of how a marketing strategy mixed with good content can lead to fantastic results.

Good Wine Online specialises - as you might expect - with wine, particularly Italian Red Wine. It is this area of the business that Good Wine Online wish to push.

As a result, using our minisite™ system, we have been able to create a bunch of sites servicing Good Wine Online.

These include:

• Wine Wire - An online Wine News Blog
  
• Italian Red Wine Guide - A Guide to Italian Red Wine
  
• Wine Merchant Directory - A directory of Wine Merchants, wine gift sellers, and Wine resources.

Furthermore, it's important during the promotion of the website to get links from a variety of relevant services. One such service is Squidoo, as it will also attract a new set of eyeballs to your service. We have created an Italian Red Wine Squidoo Lens as well, and if you are on the service too, feel free to lensroll us!
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